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Despite this slight quarter-over-quarter decline, there is no clear indication that the growth of paid content spending is coming to an end. Internet population that paid for content in Q4 2003 grew to 11.1 percent, representing year-over-year growth of 7.7 percent.The top three paid content categories - Personals/Dating, Business/Investment and Entertainment/Lifestyles - accounted for 64.0 percent of total online content spending in 2003, up slightly from 62.6 percent in 2002. consumers spent 9.5 million on Personals/Dating content in 2003, up a robust 48.8 percent from 2002. consumers paid for online content in Q4 2003, up 2.1 million over the same period in 2002. With monthly e Commerce penetration ranging from 22 to 30 percent in 2003, there is still plenty of room for growing the number of paid content consumers within the population that is currently making transactions online.“Paid content revenue growth continues to be driven by the acquisition of new customers to the category,” said Michael Zimbalist, president of the Online Publishers Association.Started in 2005, China Love Cupid is part of the well-established Cupid Media network that operates over 30 reputable niche dating sites.
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